Christopher Conerly
a writer who draws pictures
FREELANCE SENIOR COPYWRITER
• Deeply experienced, award-winning writer w/ strong conceptual ability
• Writes for humans, algorithms and whatever Google decides next
• Excels in print, broadcast, digital, web & social for consumer & B2B
• Persuasive builder of consumer and B2B brands; exacting editor
• Hybrid copywriting, art direction and production experience
• Former ad agency senior staff as creative director, copywriter, AD
• 20+ years alternating between agency positions and freelance
Freelance Highlights (DBA seriouslycreative or Art Direction, Inc.)
• 20+ years on yearly retainer with Verint Systems, global CRM and business analytics (NASDAQ: VRNT, 1.135B in revenues, 2018), providing print & online advertising for domestic & int’l business units, 2000 to present
• Helped grow BullFrog Sunblock’s annual same-store sales 20%-30% in three consecutive years with TV, radio and print campaigns
• Launched club maker Tad Moore Golf in 90 days with print & TV advertising, product photography, club and equipment catalogs, sales and marketing collateral and trade show materials
Agency Positions (selections)
• Senior Copywriter and Content Specialist, Rivers Agency, Chapel Hill, NC Concept, copy and team collaboration at 50+ person full-service agency, supporting ADs, designers, strategists and 10+ developers 2014–2020
• Interim Creative Director, Ketchum PR and Marketing Communications, Atlanta, GA, devised strategy and creative, guided staff, located and placed full-time CD, this was a 1-year assignment
• Creative Director/CW/AD, Smith Adv. (Remote) Fayetteville, NC (1 year)
• Creative Director/CW/AD, Crescent Communications, Atlanta, GA (2 years)
• Vice President, Associate Creative Director, Art Director, Copywriter, Austin Kelley Advertising, Atlanta, GA (9 years)
Awards Recognition (agency & independent)
Communication Arts, One Show, Art Directors Club Of New York, International Broadcasting Awards, Clios, Print Magazine, National & Local Addys
Education
BFA, Communication Design, Florida State University
Technology
OSX platform running Adobe CC i.e. InDesign, Photoshop, Illustrator, Acrobat
Consumer Work
Asheville Chamber
BellSouth Cellular
BellSouth Mobility
Bridgestone Sports
BullFrog Sunblock
Capel Rugs
Carolina Meadows
Coast to Coast Resorts
Coca-Cola Fountain
Cree Lighting
Good Sam Enterprises
First Bank
Glen Lennox
Gulf Power
Hampton Farms Peanuts
Kiawah Island
Lone Star AG Credit
Mizuno
National Tax Exchange
Pinehurst Southern Pines
& Aberdeen CVB
Pizza Hut
Sawgrass
Takeout Central
Zippy Shell
B2B Work
Analyticon Biotechnologies
Arcada Software
Barco
Digital Audio Corporation
Fuqua School of Business
GlaxoSmithKline
Michelin
J.P. Morgan Mortgage Capital
Pureflow
Verint Systems
WebMD Practice Services
Wolfspeed Semiconductors
Christopher Conerly
a writer who draws pictures
301 Pleasant Drive, Unit B
Carrboro, NC 27510
919-349-2290
chrisconerly@mac.com
chrisconerly.com